The rapid growth of self-employment has been a pronounced feature of the UK labour market in recent years. According to the Office for National Statistics, the number of self-employed increased from 3.3 million people (12% of the labour force) in 2001, to 4.8 million (15.1% of the labour force) in 2017.
If you’ve thought about working for yourself, you’ll need to consider the way you wish to work and the type of work you’re looking for.
Types of Self Employment
Interim management: An interim manager is an individual who works within an organisation for a set period. They aren’t a permanent employee. They’re either registered as self-employed or paid through the company’s payroll for a fixed period. An interim manager may be required to assist an organisation through a period of change or provide a highly specialised skillset that the business doesn’t have access to internally.
Consultancy: A consultant is an individual who provides professional or expert advice in a particular field. This advice may be more ad-hoc and not required for a fixed period of time. Consultants are self-employed and can be more cost effective to appoint than making a permanent hire.
Portfolio Careers: A portfolio career involves working multiple part time jobs simultaneously. This may include a combination of interim contracts, consultancy or freelance support. This would include working for different employers that, when combined, may be the equivalent of a full-time position.
Preparing for Self Employment
Once you’ve decided how you‘ll work, you’ll need to conduct market research to identify your target market and the most effective way in which to sell your services. Here are some of the things you’ll need to think about:
It’s important to remain consistent in how you present yourself to existing and potential clients. Before you start to develop your brand, it’s useful to consider your USP:
It’s this message you need to convey when promoting your services, whether this be through your LinkedIn profile, your CV or your website. For employers looking to source freelancers or interim managers, a website or LinkedIn is often the first place they’ll go.
Networking with new and existing contacts is essential if you’re working for yourself. You can use your network to get advice, provide you with referrals or possibly to secure leads and work. You might want to think about:
This article was written by the career coaching experts at Renovo.
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