Traditionally a ‘brand’ is a term that’s linked with a company, product or service. Personal branding is about promoting yourself as the concept, product or service.
A useful first step when developing your personal brand is creating an elevator pitch. What makes you different from everyone else? It’s this message you need to consider when developing your personal brand online or when networking.
An elevator pitch is an introductory summary about you, your background and your goals. It’s one of the most effective ways to create a positive first impression and promote your personal brand.
You need to deliver your message clearly, often to someone who doesn’t even know you. Usually, a good elevator pitch consists of:
Once you’ve developed your ‘pitch’, you can begin to build your personal brand online.
What appears about you online? Is it professional? Is it comprehensive and detailed enough? Does it reflect how you want to be seen? Employers are increasingly ‘Googling’ individuals to get an idea of who you are. Googling yourself frequently is a good way to monitor your online reputation. If you find someone who has the same name as you, it’s important to differentiate your brand from theirs.
Your social media content plays a key part in your personal brand. The way you advertise yourself through social media sites such as LinkedIn, Twitter and Facebook, will play a pivotal role in establishing your personal brand online and how you’re perceived.
Here are some things to consider:
Remember, your online profile may be viewed through more than one form of social media, so it’s important to ensure the image you’re building is consistent across all sites.
This article was written by the career coaching experts at Renovo.