What do people say about you when you leave the room? What skills or behaviours do they associate with you? This is your personal brand and it’s how you differentiate yourself from others.
In a highly competitive world of work, a strong personal brand helps you stand out from the crowd with a clear offering. For this reason it’s a valuable tool when it comes to moving forward in your career.
What are the benefits of personal branding?
Having a personal brand helps you manage yourself as the driving force behind your career progression. Your work ethic, interactions with others and the kind of clients you work with can all be shaped and defined by your personal brand.
Your personal brand enables you to determine and demonstrate your unique value. Without a personal brand, you leave your reputation to chance. Being able to identify and celebrate your strengths in this way can also boost your self-confidence.
Developing a personal brand involves identifying your goals. Once you know what you want to achieve you can focus your time and energy on doing just that.
We all have different strengths and skills but your personal brand should be based on more than your qualifications. It should also encompass your goals, values and how you wish to be perceived.
Above all, to be effective, it must be authentic.
‘Be yourself because everyone else is already taken’ – Oscar Wilde
A good personal brand starts with knowing yourself and what you want to achieve. This is also a key element of career adaptability. Our online career adaptability tool is a good starting point for anyone building their personal brand.
We’re offering 50 people a free one-to-one career adaptability coaching session, on a first come, first served basis. Simply find out your current level of career adaptability using our online tool and email firstname.lastname@example.org to request your free session.
Most people will make a judgement about you within 30 seconds of meeting you. So, to help establish your personal brand it’s important to make a good first impression. Here are a few tips …
Whether you’re attending a networking event or an interview, researching and preparing relevant conversation topics, questions and answers will demonstrate that you’re engaged and interested in your audience.
Harvard Social Psychologist, Amy Cuddy, suggests that adopting a confident power pose, e.g. standing upright with your hands on your hips, for just 2 minutes prior to an important task, can make a significant difference to your confidence levels and help you appear influential.
Start off with a confident and strong handshake (if appropriate) and a smile. Maintain appropriate eye contact and speak slowly and calmly, remembering to pause for breath.
Discover the potential of your personal brand and much more with CABA’s free personal and professional development courses, available online or face-to-face.